First Class Founders: Creators | Solopreneurs | Personal HoldCo cover image

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

First Class Founders: Creators | Solopreneurs | Personal HoldCo

CHAPTER

How to Build a Viral Growth Mechanism for Morning Brew

The official title Tyler had at Morning Brew was growth engineer. But what he was really doing was building solutions to help Morning Brew grow from 100,000 subscribers to well over 3.5 million subscribers. A million of those came through one of the first features he built from Morning Brew: a referral program. If you're just starting out with your own newsletter, I don't recommend launching a Morning Brew like referral campaign just yet. Instead, focus on delivering amazing content consistently then find other similar sized newsletters to swap recommendations.

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