The Biggest E-Commerce Stories Of 2024
The Andrew Faris Podcast
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E-Commerce Evolution: Challenges and Opportunities
This chapter explores the contrasting perspectives on the current state of e-commerce, highlighting the challenges brands face in a post-COVID landscape. It discusses the impact of tariff changes, the growing importance of sustainable practices, and the trends of business owners buying back their companies. Additionally, the speakers delve into the shift from attribution tools to incrementality testing in advertising, underscoring the complexities of measuring ad effectiveness.
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