Blank Check with Griffin & David cover image

Die Hard with Kevin Smith

Blank Check with Griffin & David

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Evolution of Die Hard Marketing Strategy

The chapter delves into the marketing strategy of the movie 'Die Hard', initially focusing on selling the building but later shifting to selling the character portrayed by Bruce Willis. It also discusses the author Roderick Thorpe's inspiration for the sequel, the dynamics of adapting successful works, and capitalizing on trending genres.

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