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16min chapter
Die Hard with Kevin Smith
Blank Check with Griffin & David
Evolution of Die Hard Marketing Strategy
The chapter delves into the marketing strategy of the movie 'Die Hard', initially focusing on selling the building but later shifting to selling the character portrayed by Bruce Willis. It also discusses the author Roderick Thorpe's inspiration for the sequel, the dynamics of adapting successful works, and capitalizing on trending genres.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode