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The Positive Effect of Hosting Events
The greatest moment in English soccer history was winning the World Cup in 1966. But there is a blip on that record, because all of the African teams boycotted that tournament to protest they had not really been given any allocations to qualify for it. When London hosted the Olympics, I can tell you from experience that there was a huge swell in public feeling and pride. Now, nations are buying and investing in teams. It's a far more permanent and wide-reaching tactic.