Choiceology with Katy Milkman cover image

Less Is More: With Guests Ryan McFarland & Gabrielle Adams

Choiceology with Katy Milkman

00:00

The Psychological Inaccessibility of Subtraction

When people improve something, they tend to only think about what they can add or remove. "We show that subtractive changes are psychologically inaccessible unless we prompt or cue," the researchers say. The research was conducted in a Lego structure shaped like a house with a platform on top.

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