How to Avoid the Instabay Business Trap of Vanity Metrics

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Amelia: To avoid that second trap of success measured by vanity metrics, I think we need to get really honest about the metrics that are important to our business. The Instabay way has a lot more to do with being pulled into these funnels of the mega influencers and trying to be like them than it does with building a business around where our unique offerings meet the needs of our communities. So instead you could remove yourself from Instabayness, Instagram ability, and work on running your business.

This episode goes out to anyone who’s ever found yourself sucked into a marketing funnel, watching yet another free webinar, desperately trying to unsubscribe from the dozen follow-up emails, and finally getting free just to find your head spinning from everything you “should” be doing to grow your business.

I’ve started thinking of this as the “insta-bae business phenomenon” AKA the way online biz influencers sell quick fixes, ten-step solutions, and easy results with pretty promises and even prettier graphics.

So in today’s episode, I’m unpacking what I think an “insta-bae business” is and the three insta-bae business traps I see too many small business owners fall prey to.

Join me to learn how to…

Stop believing you need a certain number of followers to sell things 💯
Quit measuring your success by vanity metrics 📈
Start pricing based on your value NOT your follower count 💲

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