5min chapter

B2B Revenue Vitals cover image

RV224 - Listen To My Coffee Meeting (Advice For Founders)

B2B Revenue Vitals

CHAPTER

Rethinking Executive Tenure and Incentives in Revenue Management

This chapter examines the changing landscape of executive positions, particularly focusing on the roles of Chief Marketing Officers and Chief Revenue Officers. It advocates for clearer job tenure and better long-term incentives to enhance retention and productivity in sales teams.

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