2min chapter

Founders cover image

#109 Adi Dassler (Adidas)

Founders

CHAPTER

Detus - A Brief History of Audie

Audie spent many days scouring the countryside, picking up army utensils left behind by retreating soldiers. He scavenged for any debris that could be remotely useful and hauled it back to his workshop. Strips of leather could be cut from army helmets and bread pouches to be recycled as shoe soles. To make up for the lack of electricity, he came up with an equally clever device.

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