Akimbo: A Podcast from Seth Godin cover image

Leverage

Akimbo: A Podcast from Seth Godin

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The Leverage That Comes From a Network

When shakespeare was putting on plays, only the people who could fit into the theatre could hear it. So pass forward to edison, to recording devices and then to video. Suddenly, instead of one teacher only being able to teach one student as a tutor, or 20 students in a seminar, a great lecture can be used over and over again. The leverage rarely lies in the fact that you came up with an arpeggio that's better than anybody else did. You get the idea that the leverage comes from the infra structure, from the soft tissue that is built around the thing. We are building ideas that spread. And so lots of the people who listen to this podcast

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