Humanizing the Magazine Industry

We don't have many business to business magazines on the Stack podcast, but I'm making an exception for the Grub Street Journal because it's a magazine about magazines, and while it's ostensibly a trade magazine for the print publishing industry, it takes great joy in playing around with the sort of editorial tone that other B2B publishers would never try. As you'll hear, publisher Peter Houston and editorial director Joanna Cummings have loads of experience working across a wide range of contract publishing and newsstand titles, and lots of love not just for magazines, but also the people who make them. "Magazine people are people too," Peter says at one point. "We're not just spreadsheets and KPIs and ad / editorial ratios."