How to Identify the Different Archetypes of People on a List

The way that i've seen you guys do this, and correct me if it's wrong, is essentially in cone of these larger email lists. This kind of larger email list is, there's ways for you to opt into these different kind of categories. We're not actually segmenting out as if now into different verticals received different angles of the marketing copy. That's something we could head to eventually.