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I Love Howard Schultz. I've Got Him in the Book
Tesla saw 36% of its value in the last year. Is this an example of Main Street wanting to hear from the man in charge and getting maybe a little more than they asked for? You have to realize when you're a founder like that Howard Schultz at Starbucks, you are the brand,. people identify the brand with you and you can take your own brand down. But don't get to caught up in your own celebrity because it actually can hurt your brand.