10min chapter

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The War for Your Attention

Radio Atlantic

CHAPTER

The Attention Economy: Politics and Modern Engagement

This chapter examines how contemporary figures like Donald Trump and Elon Musk leverage both positive and negative attention in today’s society, reflecting a troubling shift in public discourse. It highlights the rise of 'troll politics' and attention capitalism, while also addressing the exhaustion caused by modern engagement technologies. The chapter concludes with a discussion on potential shifts towards healthier models of connection that resist algorithm-driven content consumption.

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