Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
Retain: The Customer Retention Podcast
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The Connection Between Customer Centric Focus and Customer Experience
In law school, I read a book by William Gibson who folks may be familiar with from the new show on Amazon Peripheral. And he wrote a book called Pattern Recognition. The main character in that book is particularly adept at recognizing patterns and spotting things that other people miss or can't see or don't see. Fast forward to when I'm running my ad agency. What I realized from a pattern point of view was that two, three, six months later, while we had gotten new people into the funnel, my clients weren't keeping the customers that we had worked so hard to acquire. This pattern annoyed me. So I started working with my clients and any time they hired me
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