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The Importance of Data Activation in Smaller Organizations
I would love to see data treated with the same standards of any other feature, right? It's part of the product. And I think that if you have that at the producer level, then there's so many amazing things that you can start to build on in the warehouse. The importance of this becomes a lot more even in smaller organizations and smaller teams. Yeah, it's a first system. This has been a fantastic conversation. I think we could do a whole other hour, but we have to wrap up. So we asked this of all our guests looking 10 years out. What do you hope will be true of the data industry?