B2BaCEO (with Ashu Garg) cover image

How to Sell Software (Yamini Rangan, CEO of HubSpot)

B2BaCEO (with Ashu Garg)

CHAPTER

The Shift From Client Server to SaaS

Aparna Dinnickren is co-founder of Arise AI, a machine learning observability platform. She talks about how the shift from client server to SaaS has had an impact on B2B sales process. Aparna: "The whole concept of buying and not using software...is no longer there"

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