B2BaCEO (with Ashu Garg) cover image

How to Sell Software (Yamini Rangan, CEO of HubSpot)

B2BaCEO (with Ashu Garg)

00:00

The Shift From Client Server to SaaS

Aparna Dinnickren is co-founder of Arise AI, a machine learning observability platform. She talks about how the shift from client server to SaaS has had an impact on B2B sales process. Aparna: "The whole concept of buying and not using software...is no longer there"

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