You Made It Emotional

Dav Rosh: Tell a better story by thinking about the five senses. Smell, touch, feel. Start to bring that into your stories. This idea of dissonance. What you say may be different from what people hear That activates the brain to start to to find meaning in that and stitch it together. Of course, break expectations, adding the element of surprise. And so with that, I want to turn it over to some Q&A and let's just start.