Think a small pivot can’t change your life? Meet the entrepreneur who turned lockdown lemons into a global lighting empire that’s lighting up salons, tattoo studios & clinics worldwide! Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/
Dive into this episode as we uncover Mary’s journey. Learning to travel the world as a kid, building and selling a successful salon, and launching a patented product that’s become the industry standard across multiple markets. We talk radical pivots, brand storytelling, product innovation, market adaptation, and the secret sauce behind Mary’s unwavering resilience. Ready to discover the marketing missteps that turned into million-dollar lessons?
⏰ Timestamps:
00:00 - Pivot or Get Left Behind
02:58 - The Power (and Comedy) of Small Business
05:07 - From World Explorer to Brand Builder
17:13 - Turning a Napkin Sketch into a Category Leader
24:59 - One Product, Many Audiences: The Power of Personalization
29:27 - Adapting Your Brand: Speaking to Multiple Niches
34:58 - Patents, Knock-offs & the Art of Protection
43:49 - Building Community & Going Viral Organically
56:37 - Roller Coasters, Goats & Giving Back
This episode is brought to you by:
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
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