The impact of the pandemic can't be undermined, obviously. But it has such a massive impact on the exposure to our relationships and to our daily rhythm. So when you have a context shift like that, it demands a creativity which is not always easy to draw on in crisis. And you saw beaut things happened, right? I remember the kind of seven o'clock e clapping of hands in brooklyn, where i lived. Or i think in san francisco, there was the scream at eight p m that also happened. It just became this lovely, emotional ritual that the whole team would look forward to. This reminds me of something my chu told me about his experience