Understanding Consumer Behavior in a Downturn

Jeremy Horowitz is one of my favorite follows on LinkedIn. 

He recently dropped some brilliant (and terrifying) posts about the economy, the impending debt crisis, and what DTC brands should focus on now.

Jeremy and I go way back. In fact, this is our 4th podcast together over the years (he used to host a show too). Jeremy has been in the DTC SaaS space for years, having previously managed marketing for a large DTC brand. Jeremy is now the Sr. Partner Manager at Gorgias, and he and his team run the DTCX events, which have become some of my favorites to speak at and attend. 

Here's a look at what we cover. Some of it's heavy, but it also speaks to the amount of opportunity on the horizon: 

• What keeps Jeremy up at night? A potential consumer debt crisis? More at this link.

• 64% of Americans live paycheck to paycheck. Those making over $100k per year are in the same boat.

• What you can learn from Liquid Death. 

• Understanding how and where your customers want to buy.

• Avoiding the discount doom loop.

• Getting your inventory as close to "just-in-time" as possible.

• A different way to look at your marketing budget and performance.