2min chapter

eCommerce Evolution cover image

Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz

eCommerce Evolution

CHAPTER

Understanding Consumer Behavior in a Downturn

64% of consumers live paycheck to paycheck and it's not the lower income folks only, right? It's people that are making over six figures. Even if you feel like you're reaching a higher income earner, probably most of them are living paycheck to paycheck as well. So just knowing any little blip, we start to see unemployment rates really go up could cause demand to shift dramatically.

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