On with Kara Swisher cover image

Will Elon Musk Turn Twitter Into Yahoo Mail?

On with Kara Swisher

How Elon Intends to Make Money Outside the Ad Sphere

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Twitter is trying to make money outside of the ad sphere, which is going to be an uphill battle for Linda as we discussed. The idea is build this creator side of the business so that people subscribe to Twitter and do these premium subscriptions. He's hope Tucker can be a model for that. That is one aspect of the business he's trying to build. I don't know how big that can be. But you're thinking of creators like Mr. Beast or Libs of TikTok is another one that is now people can subscribe to. And they're going to be revenue generating and it's YouTube type play.

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