Twitter is trying to make money outside of the ad sphere, which is going to be an uphill battle for Linda as we discussed. The idea is build this creator side of the business so that people subscribe to Twitter and do these premium subscriptions. He's hope Tucker can be a model for that. That is one aspect of the business he's trying to build. I don't know how big that can be. But you're thinking of creators like Mr. Beast or Libs of TikTok is another one that is now people can subscribe to. And they're going to be revenue generating and it's YouTube type play.
Twitter rose to prominence as a global public square that helped enable the Arab Spring, but Elon Musk has changed all that. The platform is complying with governments more, and a murky algorithm and blue check jungle makes it feel less relevant and less reliable than ever before.
Nayeema and Kara break down how the fruit has fallen and where it may eventually land (Yahoo Mail, anyone?) with Zoë Schiffer, managing editor of Platformer, and Ryan Mac, The New York Times’s tech and accountability reporter, who was among those banned by Musk back in December.
Questions? Comments? Email us at on@voxmedia.com or find us on Instagram — yes, Instagram, it’s better than Yahoo Mail — we’re @karaswisher and @nayeemaraza
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