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2min chapter
The Truth About Incrementality: Are You Measuring Your Ads Wrong?
Ecommerce Playbook: Numbers, Struggles & Growth
Transforming Incrementality Insights into Action
This chapter explores how to translate the theory of incrementality into practical advertising strategies. It highlights the importance of actionable insights and operationalizing them for better performance and organizational success.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode