This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

ESPN - The Sportsbook (388)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Fastest Growing Product Area in Sports Online Gambling

ESPN is getting ready for jettisoning, right? Setting the boat on fire and sending it out into the ocean kind of a thing to try and sell it for parts. How does that square with what has been happening at ESPN? Do you feel like Disney and Eiger could be basically building, you know, rebooting ESPN to be more attractive for sale with this? What do you think about that?

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