289 - Ask Me Anything with Chris Walker: Episode 2 | Demand Gen Live S2 x80
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How to Attribute Direct Traffic?
In the earlier days, we would just justify based on correlation of results. Now where we're at is basically like companies coming and it's like, if you don't buy into the idea that attribution sophwareis only focused on capturing demand,. We're over here to help you create demand. And still, some companies just literally don't get it.
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