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Breaking News: Steve Schwab on Casago's $128M Acquisition of Vacasa

Good Morning Hospitality

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Navigating Brand Integration and Homeowner Trust

This chapter explores the integration of the Casa brand within a new acquisition strategy, highlighting the retention of the Casa website for revenue while developing Bacasa's online travel agency. It discusses the gradual brand transition, the significance of maintaining trust with homeowners, and the need to actively demonstrate value to foster strong relationships.

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