279 The Content Fuel Framework by Melanie Deziel
The Marketing Book Podcast
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How to Create People Focused Content
The most common and I think the most relatable for most people is people focused content. That's content that is, like you said, about a person or it could be a group of people,. You know, a team, a department, a company even. The idea is that this content, we're really telling a story through focusing on the people who are in that story. A profile of a customer is a perfect example. Doing your employees, doing a whole day in the life about a specific person is another way to approach that.
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