Build a more human internet, w/Caterina Fake (Etsy, Kickstarter, Flickr, "Should This Exist?")
Masters of Scale
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The Importance of Setting the Tone of Your First Users
Reid Hoffman: Every founder of an online community has a responsibility to shape the culture from day one. He says that no site or platform can 100% control what its users do, particularly when they run in the millions and billions. Cattering is fascination with online communities began as a teenager in the 1980s. Her first company, Flickr, launched many of the conventions now common in social media.
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