i started into car sharing and ride shaaring because i thought that efficiency could make a huge difference in reducing greenhouse gases. What we did not fully account for was the rebound effect, which is basely that when things get more efficient, people use more of them. Both both these services, car sharing ad ride sharing, have either been flat to negative on the use of the vehicles. When you come up with an efficiency innovation, other people and other industries use it for their own purposes.
The Sunday Times’ tech correspondent Danny Fortson brings on Sunil Paul to talk about how the “orange day” inspired him to start Spring Free (4:00), pioneering car-sharing and ride-sharing (9:50), why his company Sidecar didn’t work (14:35), the idea behind Spring Free (17:35), the Airbnb of electric vehicles (21:50), finding enough cars (27:40), getting billionaires to back him (32:10), applying the lessons form ride-sharing (33:00), building Spring Free as a consumer fintech brand (38:40), comparing the climate opportunity to the dawn of the web and his early days at AOL (40:00), and his worst day (47:25).
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