i started into car sharing and ride shaaring because i thought that efficiency could make a huge difference in reducing greenhouse gases. What we did not fully account for was the rebound effect, which is basely that when things get more efficient, people use more of them. Both both these services, car sharing ad ride sharing, have either been flat to negative on the use of the vehicles. When you come up with an efficiency innovation, other people and other industries use it for their own purposes.

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