253 - The Future of Demand Gen in EMEA | Demand Generation Movement Podcast
GTM Live
00:00
How to Get Short Term Results Using Split the Funnel
Herenma has developed a process that he calls split the funnel. It allows you to have direct attribution on every single lead source. And it creates a much more realistic, customer centric and sale personcentric way to do marketing.
Transcript
Play full episode
