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Women's Football Marketing
You will never see women's football spotlighted in those key calendar moments of the year. You go into the sports direct website, the homepage will be most utter. The homepage will be, you know, Harland. It will be men's footballers. And that goes to the club websites too. When Kristen Press first signed for Manchester United, it was the most sold football shirt at Manchester United that season above Bruno Fernandez. So I think that that's a nuances that we won't ever see shift and change even as we see the growth of the women's game.