You Don't Know Who Your Target Audience Is

"You're just not going to you don't know who your customer is. You know, like when we launched Unbloat a year ago, we thought, you know, we'd heard lots of versions of it," he says. "We've sort of built ... peeled the onion or whatever analogy you want to use... We've dialed in the target and now it's like pre-menopausal women."

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