The Transformation of Advertising: Google's Revolutionary Approach

There was one important trait that Google shared with the dotcoms: it wasn’t making very much money. It’s somewhat forgotten, given what would come later, but Google existed for several years without much of a business plan. The vision Larry and Sergey had sold the Venture Capitalists on involved a three-pronged strategy. First, Google would license its search technology to the major portals. Second, the company would sell its search technology as a product to enterprises. And third, there were some vague promises about selling ads against searches on its own website.

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