3min chapter

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George Loewenstein on Hot and Cold Affect

Social Science Bites

CHAPTER

The State of Behavioral Economics

George Lewenstein is one of the original founders of behavioral economics. He says there's been an increased acceptance of behavioral economics within the profession. But he doesn't think right now is a very exciting time in Behavioral Economics. "I feel like we've just scratched the surface of insights that psychology has to offer"

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