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Are You Making Mistakes Along the Way?
The idea behind a benefit corporation is that as we scale, our impact is able to scale with us. So it ends up being somewhere around for as much as five per cent of our total sales end up getting dedicated towards impact in one way or another. And my hope is that young aunt prenors that might be listening to this are learning from us and that one day they can look at us and say, well, they did a really good job, but they could have done this better. i'm going to do that better when i build my business....