From Drilled: The Big Oil Origins of Corporate Free Speech
Master Plan
Revolutionizing Oil Company Image Through Public Engagement
This chapter explores the shift in corporate public relations strategies within the oil sector during the 1960s and 1970s, focusing on the transition of a political campaign manager to corporate communications at Mobile Oil. It emphasizes the development of a corporate personality that engages in public issues and employs innovative marketing tactics to reshape the company's image.
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