3min chapter

The Mark Groves Podcast cover image

#285: Why Cold Plunging is the Hottest Thing with Ryan Duey

The Mark Groves Podcast

CHAPTER

The Importance of Fear in Aging

We live in a culture that does really not value their elders, our elders. We generally would like to put our parents in a home. But as a culture, we are afraid of dying. And if you look at human history, that's essentially how we gain more compliance is we use factors like fear and belonging. The marketing wouldn't work if there wasn't some pain that we have about aging that we want to rectify but it's not actually fixing it.

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