How to Create a Human Side of Your Brand

I think so often we put so much pressure on ourselves to show up in this perfect way. What I love is just to challenge people. If you just took your camera out with you for a weekend or your phone and just really were intentional about sharing some of your favorite things, just creating that human side of your brand. You don't have to hire a photographer every single week. You could have one photo session and get 30 pictures and sprinkle those throughout your blog,. Throughout your email marketing, throughout your Facebook ads, throughout your Instagram to create and craft this.