EP 22 - What's Working Right NOW In Media Buying?
Adspend with Ash Melwani and Rabah Rahil
00:00
How to Maximize Your Retargeting
"I don't even for an account i have, spending 700 k a month, maybe three or four % of the budgets retargeting, max. So we do have custom messaging, and that makes but we don't spend nearly as much," he says. "When it comes down to now removing retTargeting on a conversion standpoint, what i found was at the top of the funnel, right? I think i my structure kind of changed a little bit after that as well."
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