
How to Spot the Next Big Innovation Before It Looks Obvious (ft. author Scott D. Anthony)
FUTUREPROOF.
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Navigating Disruptive Innovation
This chapter explores the challenges faced by established companies in adapting to disruptive technologies, using examples like Blockbuster and Netflix. It emphasizes the importance of innovative leadership and the necessity of viewing business models anew while allowing space for 'bad ideas' to potentially evolve into groundbreaking successes. Lessons from past failures, including Theranos and Gorilla Glass, underscore the significance of revisiting unsuccessful concepts to unlock future advancements.
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