The Horror of Kid's Youtube

Would you legislate, or would you hope that the game some sort of code of conduct for advertising in the mobile games industry? That feels like a push. I'm not sure that people would adhere to it. And i could say, yes, i don't want a system that promotes that is the way of doin si as. What would you do? Antony, too, rain it in, if that's broadly what you'd like to do?

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