Intro

On this episode of Stock Movers:
- Morgan Stanley upgraded LVMH to overweight as analysts note that industry insiders are most positive they have been about the luxury sector's medium-term prospects for two to three years
- Imperial Brands shares rise as much as 3.7%, rebounding from a two-month low, after the tobacco company said it will increase its share buyback in FY26.
- B&M European Value Retail shares drop as much as 22%, marking a record drop that has sent shares to an all-time low. CEO Tjeerd Jegen warned operational execution has been “weak” and weighed on first-half performance.

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