Navigating the Sale: A Journey of Challenges

In Episode 569, Rob Walling chats with Anna Maste, a founder who's been a part of the MicroConf community for several years. They talk about how Anna bootstrapped a two-sided RV marketplace and eventually sold it for a healthy multiple.

The topics we cover

[1:16] An RV boondocker

[2:53] Selling for a healthy multiple

[5:21 ] Building a business with a a family member

[7:02] Tech stack used

[8:23] Launching and early customers

[12:45] Experimenting with business models and pricing

[14:01] Inflection in growth

[18:21] Bootstrapping and fitting in

[23:53] First purchase offer

[28:05] Accepting the second strategic offer

Links from the show

• Boondockers Welcome
• Anna Maste (@skulegirl) | Twitter

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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