Purple Reign
99% Invisible
00:00
The Purple Hotel
Despite how far the purple hotel fel from its original glory, it was not torn down. Mid century architecture slowly came back into vogue. Madmen was on tv. The purple brick was a kind of retrocol A light, however, dim, was starting to shine on the building in its future. There was talk of finding a buyer, talk of renovation. And then, while i was searching and interviewing for this very story, the purple hotel went up for auction.
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