Tailored Communication in Public Health Crises

The WHO has declared an outbreak of the virus in Africa a "global health emergency"—but what does that designation actually mean? That doesn't mean we shouldn't take the disease seriously, or prepare vaccinations and public health strategy. But in a world where outbreaks of diseases are continually met with scary headlines, and many people grapple with trauma and anxiety in the wake of the Covid-19 pandemic, what do we really need to know about the next virus spreading across the world?

So today, the facts: What is mpox? How dangerous is it? How ready are we? And should you be worried about it?

GUEST: Dr. Jason Kindrachuk, associate professor in Medical Microbiology & Infectious Diseases at the University of Manitoba; Canada Research Chair in the molecular pathogenesis of emerging viruses

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