2min chapter

The Big Story cover image

Should you really be scared of Mpox?

The Big Story

CHAPTER

Tailored Communication in Public Health Crises

This chapter explores the significance of customized community engagement and information sharing during health emergencies, focusing on the COVID-19 pandemic and the mpox outbreak. It underscores the crucial role of targeted messaging for specific populations, particularly the GBMSM community, and the impact of community activists in enhancing public health communication.

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