Guy Kawasaki's Remarkable People cover image

Dan Heath: Ideas That Stick and Stories That Resonate

Guy Kawasaki's Remarkable People

CHAPTER

Mastering Communication and Behavior Change

This chapter explores essential principles of communication that make ideas memorable while addressing the intricacies of behavior change and decision-making. It emphasizes the importance of creating impactful experiences and introduces 'upstream' thinking to prevent issues before they arise, supported by a case study on tackling homelessness.

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