Guy Kawasaki's Remarkable People cover image

Dan Heath: Ideas That Stick and Stories That Resonate

Guy Kawasaki's Remarkable People

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Mastering Communication and Behavior Change

This chapter explores essential principles of communication that make ideas memorable while addressing the intricacies of behavior change and decision-making. It emphasizes the importance of creating impactful experiences and introduces 'upstream' thinking to prevent issues before they arise, supported by a case study on tackling homelessness.

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