two & a half gamers session #34 - Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA
two & a half gamers
00:00
What's the Nice Segue?
If you're running a typical 70 30 70 IPs 30% ads game, I'm spending some UA budget. It's going down and we're kind of trying to optimize. So let's try edu as campaign. How big are these campaigns in context of scale? Well, if you have 30% of the revenue coming from ads, it wouldn't be very big scale. Very big scale here means anything between $150 per day to maybe 500 a day. But yeah, if you want to scale to millions, most probably this is very far from the goal.
Play episode from 22:10
Transcript
