The Disconnect Between Marketing Success and Business Impact

Brain Hurt Scale = 3/10. Explore all the pros, cons of in-housing your marketing team vs outsourcing to an agency. Packed with real life examples this discussion is suitable for anyone and everyone in the industry. Including senior non-marketing executives who approve/fund the function through to the most green, juniors. We talk with in-housing consultant Chris Maxwell from Lution. Going deep into the topic - pulling countless examples from both his and John's personal experience across hundreds of firms and thousands of campaigns. You'll learn lots including:The advantages of agenciesAdvantages of in-housingWhy hybrid is increasingly becoming the norm and what that looks likeWhich parts are best kept internal vs outsourcedWhat trends are important to heed so we can all make better career decisionsAnd all the pitfalls we need to be aware ofFull episode 15 season 5 of the Champagne Strategy podcast.

So you could continue shifting everything to an external agency....or.....

Wake up and embrace the future of AI-disrupted marketing operations. Future-proofing your skill set and approach.

The choice is yours.