2min chapter

Your Brain at Work cover image

25 Years of Brain-Based Coaching, Pt. 1

Your Brain at Work

CHAPTER

The Power of Metaphor in Coaching

"There was something different that everything I'd been experiencing, right? So we had metaphor, but it's sort of similar. And I think a lot of people have that insight when they do this work, that there's an entire other paradigm that they had missed," he says. "I remember my eldest daughter who's now 18 Trinity saying, wow, I had no idea that level of food existed."

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