3min chapter

Web3 Talks: Stories & Tips from the Builders cover image

#34: Evgeny Yurtaev, Co-Founder & CEO @ Zerion | How building in DeFi since 2016 led to launching a wallet that generated 80k+ active users in less than 6 months

Web3 Talks: Stories & Tips from the Builders

CHAPTER

How Do You Achieve Users to the Zero in NFT?

Zero in is a mobile wallet that lets users pay with their credit card. The company has not yet done paid marketing but they are using other methods to get people excited about the product and keep them coming back. For instance, zero in Genesis NFT got over 50,000 people claiming it in just a matter of a week. And on Twitter side we've been doing web3 Wednesdays for example where we invite different guests and talk about future. So basically initiatives like that that are much more out there native in terms of just getting the word across than any kind of paid marketing.

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