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#77: Build the Best Buying Experience From First-Call Demo to Close

Winning the Challenger Sale

CHAPTER

How to Listen for Empathy in Sales

I think the whole idea of going back and listening for empathy I think is so critical especially to your point like understanding everything that buyers are up against today and truly having that empathy. When you can bring your authentic self to a deal it really does show, she says. She's never been in a job where she was in a position of hierarchy or had this idea of like hierarchy really kind of like hammered in right well I'm an intern and this person's a VP and I can't talk to them.

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